Capitaland Development
Capitaland Development
Capitaland Development
PROJECT DESCRIPTION
Fortune Centre at a Glance
Fortune Centre is a 20-storey commercial building strategically positioned within the lively Bras Basah–Bugis district, one of Singapore’s most culturally vibrant areas. The development features a retail podium spanning three levels, with strata office spaces from levels 7 to 20. Its prominent frontage along Middle Road, Bencoolen Road, and Waterloo Street provides strong visibility and convenient access for both businesses and visitors.
A Versatile Investment
Whether you’re an investor seeking reliable rental returns or an owner-occupier looking for a central base, Fortune Centre offers flexibility. Units are available in different sizes, with options to purchase individually or as part of a portfolio. This adaptability ensures it can meet varying business and investment needs.
A Prime Location in the City’s Arts & Innovation Belt
Set within the Bras Basah–Bugis precinct, Fortune Centre sits in the heart of Singapore’s civic, arts, and education hub. The area is home to institutions such as LASALLE College of the Arts and the National Library, alongside retail destinations like Bugis Junction. This dynamic mix of culture, commerce, and education creates a steady demand for office and retail space.
Excellent Transport & Connectivity
Accessibility is one of Fortune Centre’s strongest assets. Five MRT stations—Bencoolen, Rochor, Bras Basah, Bugis, and Dhoby Ghaut—are all within walking distance, linking the precinct to Singapore’s major business and residential areas. Easy access to the Central Expressway (CTE) and East Coast Parkway (ECP) further strengthens its connectivity for those commuting by car.
Positioned for Growth in a Transforming District
The neighbourhood is undergoing significant rejuvenation with projects such as Guoco Midtown, the redevelopment of Peace Centre, and the transformation of the GSM Building. These new developments will uplift the precinct, driving capital appreciation and stronger rental demand for properties in the area, including Fortune Centre.
Flexible Office Spaces Designed for Business
Fortune Centre’s office units are designed with practicality in mind, featuring regular, column-free layouts and 2.6m ceiling heights. This allows tenants to customize their space for a variety of uses, from creative studios to professional offices. Investors can choose from both tenanted units with immediate income or vacant units to tailor for specific business needs.
Why Invest in Fortune Centre – Key Highlights
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20-storey mixed-use commercial building with retail /office components
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Central location in Bras Basah–Bugis, vibrant arts, education, cultural hub
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Walking distance to 5 MRT stations within 700m
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Surrounded by ongoing precinct rejuvenation (Guoco Midtown, Peace Centre, GSM Building)
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Office sizes from 1,550–2,239 sqft, adaptable for diverse business needs
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Good rental yields, with many units already tenanted
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Triple-road frontage ensuring strong visibility and accessibility
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No ABSD/SSD – open to foreign and corporate buyers
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Positioned for both immediate rental returns, long-term capital growth
FORTUNE CENTRE
SPECIFICATIONS
Tenure: 99 years from 1980
District: 07
Location: 190 Middle Road, S(188979)
Type: Mixed-Development
Developer: CDL
TOP: 1980
Total Levels: 20 Storey
Units Types: 27 strata units. Office, Retail
Total Strata Area: 3612 sqm (38,879 sqft)
Floor to Ceiling: approx 2.6m
Commercial: Plot Ratio 4.2
Carpark Lots: 290
Disclaimer:
All information, prices, and availability are
subject to change without prior notice.
PROJECT LOCATION
190 MIDDLE ROAD, Singapore 188979
Harrison Food star buy from $17xxpsf | SPACE18 Guranteed Rental | One Sophia star buy from $31xx psf
Importance of Offices in Singapore’s Business Landscape
More than premium workspaces. They are strategic assets that drive business growth, attract global talent, and enhance corporate reputation. Located in prime districts with world-class infrastructure, they play a critical role in positioning Singapore as a leading financial and commercial hub.
Brand & Reputation
Value & Growth
Prime Connectivity
Future-Ready Infrastructure
Increase Local Production
& Reduce Reliance on Imports
Match Evolving Dietary Trends.
Contribute to the Economy & Creating Opportunities
Cater to the Rising Demand
Workspaces that Shape Competitive Advantage
A Practical Symbol of Professionalism
Office spaces outside the Grade A category still play a vital role in Singapore’s business landscape. They provide companies with a professional environment and central presence without the premium costs associated with top-tier buildings. For many small to mid-sized firms, these offices strike the right balance between image, functionality, and affordability.
Well-Connected and Convenient
These offices are typically located in accessible city-fringe and central districts, often just minutes away from MRT stations and major expressways. Their proximity to key business hubs, retail centres, and lifestyle amenities ensures employees, clients, and partners enjoy a seamless experience getting to and from the workplace.
Functional Infrastructure and Facilities
While not at the top of the market tier, these office buildings are equipped with practical facilities designed to support daily operations. Reliable elevators, modern air-conditioning, security systems, and efficient layouts create an environment that meets the core needs of most businesses. This functionality keeps overheads manageable while providing stability for long-term use.
Flexible Layouts to Suit Every Business
Mid-tier office spaces often feature manageable floor plates and column-free designs that allow for flexible configurations. Companies can tailor their workspaces to suit team structures—whether that means private offices, open-plan layouts, or hybrid collaborative areas—without overcommitting to excess space.
Enhancing Employee Comfort
A well-located, well-maintained office still contributes significantly to staff satisfaction and retention. With natural light, practical layouts, and access to nearby dining, retail, and wellness amenities, these spaces offer employees a comfortable work-life balance, encouraging productivity and long-term commitment.
Strong Investment Appeal
For investors, non–Grade A offices represent a resilient segment of the commercial property market. They appeal to a broad pool of tenants—including SMEs, start-ups, and professional service providers—ensuring consistent occupancy. Their relatively lower entry price compared to premium office towers also provides opportunities for healthy rental yields and capital growth over time.
Why Offices Are Back on Every Investor’s Radar
3 Key Investor Advantages
No Additional Buyer’s Stamp Duty (ABSD)
Office properties in Singapore are not subject to Additional Buyer’s Stamp Duty (ABSD), unlike residential assets. This gives both local and foreign investors the freedom to enter the market without incurring hefty upfront taxes. With residential ABSD rates rising sharply in recent years, offices present a more cost-efficient and accessible pathway for investors to expand their real estate portfolios without being weighed down by regulatory costs.
Open Market for
Local and Foreign Investors
In contrast to residential properties, which carry restrictions and extra stamp duties for foreign buyers, office spaces in Singapore are fully accessible to both local and international investors. This unrestricted market encourages wider participation, draws in overseas capital, and helps maintain strong liquidity. Coupled with Singapore’s clear regulations and reliable legal system, office investments offer a secure and transparent avenue for long-term portfolio growth.
Resilient Demand from Businesses
For investors with existing residential holdings, office properties offer a smart avenue for portfolio diversification. Unlike many residential leases where landlords shoulder most operational costs, office leases often allow expenses to be passed on to tenants, supporting healthier cash flow. Additionally, prime office assets tend to keep pace with—or outperform—inflation, providing a reliable means to protect and grow long-term wealth.
Harrison Food star buy from $17xxpsf | SPACE18 Guranteed Rental | One Sophia star buy from $31xx psf
AHAN CEA:R069723F
THE ROADMAP BUDDY
Formally part of JPMorgan Business Research Team, brings over 15 years of corporate experience. He specialised in cross-industry research, using advanced data analysis and information to deliver high-quality insights for business decision-making.
He supported research initiatives using quantitative and qualitative methods, delivering strategic insights. He worked with Investment Bankers across APAC, North America, and EMEA on Capital Markets (M&A, ECM, and DCM), tailoring his work to their research needs.
JANE TOH CEA:R065671Z
THE ORGANIZATION ALLY
Jane brings over 15 years of corporate finance experience, managing account portfolios across property development, creative advertising and global hospitality sectors. With an extensive experience with MNC, she managed regional financial reporting across APAC. With a strong expertise in contracts and financial governance, she ensure regulatory and corporate compliance. Adding value to real estate through strategic support and decision with her cross-border experience with effective stakeholder communication and negotiation.
ANGEL ONG CEA:R070189H
THE NUMBERS WHISPERER
With over 15 years of experience in accounting and finance, Angel has a proven track record in leading finance teams and contributing to an IPO listing. Her expertise spans financial analysis, strategic planning, and delivering value-driven solutions. Today, she applies this background to the RE sector, helping clients make well-informed property decisions. Consistently recognized for professionalism and results, Angel has earned strong client satisfaction and positive reviews throughout her career.
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